ContentPlan
ContentPlan is a generic term used in content strategy to denote a structured plan that outlines what content to produce, for whom, and on what schedule. It serves as a roadmap aligning editorial goals with audience needs and organizational objectives. The concept can apply across marketing, product, education, and media contexts.
A ContentPlan typically includes: defined objectives and success metrics; a target audience profile; content inventory and
In practice, a ContentPlan guides decision making, resource allocation, and timing. Teams begin by clarifying goals,
There are variations: some organizations equate ContentPlan with a formal document or handbook; others use it
See also content strategy, editorial calendar, content marketing, and content governance.