Consumeroriented
Consumer-oriented refers to a business approach that places the needs, preferences, and experiences of customers at the center of product development, marketing, and service delivery. It is often contrasted with producer-oriented or supply-driven models that prioritize internal capabilities, efficiency, or cost reduction over customer value.
Practices associated with a consumer-oriented approach include systematic market research, user testing, customer feedback loops, and
In application, consumer-oriented strategies are seen in retail, software as a service, hospitality, healthcare, and other
Benefits of a consumer-oriented stance include higher customer loyalty, improved competitive differentiation, and potential increases in
See also: customer-centric, user-centered design, market orientation, customer experience.