Carfling

Carfling is a term that has appeared in discussions related to the automotive industry and consumer behavior. It is generally understood to describe the act of a consumer being unduly influenced or manipulated into purchasing a vehicle they do not truly need or want, often through aggressive sales tactics or misleading marketing. The term suggests a lack of genuine customer-centricity on the part of the seller, where the focus is on completing a sale rather than ensuring customer satisfaction or fulfilling a genuine need.

The concept of carfling implies that the consumer may feel pressured or deceived into making a purchase. This could involve highlighting features that are not essential for the buyer, downplaying drawbacks, or creating a sense of urgency that discourages careful consideration. The resulting purchase may lead to buyer's remorse, financial strain, or a vehicle that remains underutilized.

While not a formally recognized academic term, "carfling" serves as a colloquial expression to critique certain sales practices within the car industry. It reflects a consumer sentiment that highlights the potential power imbalance between sellers and buyers in the automotive market. Awareness of this concept encourages consumers to be more vigilant and informed when making significant purchasing decisions, such as buying a car, and to seek out dealerships and sales professionals who prioritize transparency and customer well-being.