Brochure

A brochure is a small, printed or digital promotional document that provides concise information about a product, service, organization, or event. Traditionally a brochure is a folded sheet that creates multiple panels, commonly in bi-fold or tri-fold formats.

Contents typically include an overview, features or benefits, specifications, pricing, testimonials, and contact information. Visuals such as photos, diagrams, or charts accompany the text to illustrate points. Brochures may also include maps, schedules, or event details.

Design and production involve layout, typography, color, and images. The choice of paper stock and finishing effects influences presentation and perceived value. Printing methods range from digital printing for short runs to offset printing for larger quantities. Digital brochures are distributed as PDFs or interactive web pages, sometimes with links and embedded media.

Common formats include bi-fold, tri-fold, z-fold, and gatefold. They are distributed at events, in stores, via mail, or as handouts. They can also be embedded on websites or shared via email. Accessibility considerations include readable typography and alt text for images.

History and usage: The term brochure comes from the French word for a sheet of paper; brochures were adopted in English marketing in the 19th and 20th centuries. The brochure remains a versatile, low-cost tool for concise, tangible information in business, tourism, real estate, education, healthcare, and nonprofit sectors.