Bluetoviolet

Bluetoviolet is a perceptual color category describing a shade that lies between blue and violet on the visible spectrum. It overlaps with the commonly named color blueviolet, a standard in web and print color spaces. In digital color palettes bluetoviolet is typically represented in the sRGB space by a highly saturated blue-violet hue.

Commonly, the named color blueviolet corresponds to hex #8A2BE2 (RGB 138, 43, 226) in CSS and X11 color sets. Bluetoviolet as a term is informal and may refer to this or to any hue in the blue-violet region around hue 260–270 degrees in HSL/HSV. The boundary between blue and violet is not fixed, so bluetoviolet describes a family of closely related shades rather than a single exact color.

In design and branding, bluetoviolet serves as a vivid accent. It conveys energy, creativity, and a sense of luxury, but can be bold or jarring if overused. It is popular in logos, cosmetics, fashion, and digital user interfaces where a vibrant, cool-toned impression is desired.

Perception and reproduction: As a saturated hue, bluetoviolet can shift with lighting and display devices. It is sensitive to white balance and ambient light, appearing lighter on bright screens and deeper in print. Accurate reproduction relies on color management and device calibration, especially when matching brand colors across media.

Related terms include blueviolet, blue-violet, and violet; the distinctions are mainly in naming rather than fixed color standards.