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vivid

Vivid is an English adjective and a proper noun used in various contexts. As an adjective, it describes something that is intensely bright, distinct, or lifelike, often with vivid color or detail. The word derives from Latin vividus meaning lively or full of life and is commonly applied to imagery, memories, and descriptions to convey immediacy or intensity. In art, photography, and design, vivid colors and contrasts create strong visual impact. In writing and speech, a vivid description or memory aims to be clear and memorable. The term is widely used across disciplines and remains a flexible descriptor in both formal and casual language.

Vivid is also used as a brand name or part of product lines. Notable uses include Vivid

Sydney,
an
annual
festival
of
light,
music,
and
ideas
held
in
Sydney,
Australia,
since
2010,
featuring
large-scale
light
installations
and
projections.
Vivid
Entertainment,
a
United
States-based
studio
and
distributor
of
adult
films
established
in
1984.
The
word's
association
with
brightness
and
clarity
makes
it
a
popular
choice
for
branding
in
media,
technology,
design,
and
consumer
goods.
In
general
discourse,
the
concept
of
vividness
remains
central
to
discussions
of
sensory
experience
and
memory.