vivid

Vivid is an English adjective and a proper noun used in various contexts. As an adjective, it describes something that is intensely bright, distinct, or lifelike, often with vivid color or detail. The word derives from Latin vividus meaning lively or full of life and is commonly applied to imagery, memories, and descriptions to convey immediacy or intensity. In art, photography, and design, vivid colors and contrasts create strong visual impact. In writing and speech, a vivid description or memory aims to be clear and memorable. The term is widely used across disciplines and remains a flexible descriptor in both formal and casual language.

Vivid is also used as a brand name or part of product lines. Notable uses include Vivid Sydney, an annual festival of light, music, and ideas held in Sydney, Australia, since 2010, featuring large-scale light installations and projections. Vivid Entertainment, a United States-based studio and distributor of adult films established in 1984. The word's association with brightness and clarity makes it a popular choice for branding in media, technology, design, and consumer goods. In general discourse, the concept of vividness remains central to discussions of sensory experience and memory.