Bing

Bing is a web search engine developed by Microsoft. It was launched on June 3, 2009, as the successor to Microsoft’s earlier search offerings, including MSN Search, Windows Live Search, and Live Search. Bing aims to provide web search along with specialized search services and features designed to assist user tasks and decision making.

Bing provides search across multiple verticals, including web, images, videos, maps, news, and shopping. It also supports tools such as image search filters, visual search capabilities, and a knowledge graph integration to present quick facts. The service also includes Microsoft Rewards (formerly Bing Rewards), a program that grants points for using Bing and redeemable rewards.

Under the hood, Bing uses a proprietary ranking system and machine learning to interpret queries and match them with relevant results. It integrates with the knowledge graph codenamed Satori to present facts alongside results. Bing products include Bing Maps, and features like instant answers and language translation.

Platform and integration: Bing is the default search engine in Microsoft Edge and is deeply integrated with Windows, Office, and other Microsoft services. It supports voice search, and powers Bing-powered features within Cortana and other assistants.

Advertising and business model: The advertising platform Microsoft Advertising (formerly Bing Ads) enables advertisers to run search ads on Bing and its partner sites. Ads appear with search results and are targeted by keywords, audience signals, and other signals.

Market position and usage: Globally, Bing is the second-largest search engine in many markets behind Google, with a few percent share of the global search market. Its reach is strongest in the United States and some other regions due to Windows and Edge integration.

Privacy: Bing collects data for service improvement. Microsoft provides privacy controls and documentation through its policy, with users able to adjust settings in their Microsoft account.