Balsamiq

Balsamiq is a software company that develops rapid wireframing tools for user interface design. Its flagship product, Balsamiq Mockups, is a low-fidelity wireframing tool known for its hand-drawn-like elements that emphasize structure over visual polish.

The company was founded in 2008 by Peldi Guadagnini. It began as a desktop application for rapid mockups and grew to serve teams of various sizes, expanding to cloud-based offerings in later years to support collaboration and sharing.

Balsamiq Mockups provides a library of UI widgets, drag-and-drop functionality, and a sketch-like visual style. Projects can be exported to PNG or PDF, and the tool supports commenting and sharing for feedback. The product is available as desktop applications for Windows and macOS and as a cloud service, with integrations to popular collaboration platforms such as Jira, Confluence, and Trello.

Use cases include early-phase product planning, UX design, and requirement gathering. It is valued for its speed, simplicity, and ability to keep focus on layout and interaction flows rather than graphic design. It is commonly adopted by startups, product teams, and design professionals.

Licensing and availability: Balsamiq offers a free trial, with desktop licenses and a cloud subscription model. The company maintains ongoing updates and customer support, and its pricing reflects a mix of one-time licenses for desktop versions and recurring subscriptions for cloud services.