B2BFunnel
B2BFunnel is a term used in business-to-business marketing and sales to describe the process by which potential corporate customers move from initial awareness to purchase and ongoing engagement within a B2B context. The concept emphasizes longer sales cycles, multiple decision-makers, and the importance of relationship-building and account-based approaches.
In practice, the B2BFunnel is often depicted as a multi-stage journey that can include awareness, interest or
Marketing and sales roles are central to the B2BFunnel. Marketing generates and nurtures demand through content,
Tactics and technology commonly associated with B2BFunnel include account-based marketing, personalized content, multi-touch campaigns, and orchestrated