25hour

25hour is a name used for multiple entities, most notably a European boutique hotel brand. The brand, marketed under the umbrella of 25hours Hotels, is recognized for design-forward accommodations that blend local culture with social venues. While the branding sometimes uses the form 25hours, the concept emphasizes a city-centered experience rather than a fixed duration of stay.

Concept and design: Each hotel typically presents a city-inspired theme and often collaborates with local artists, designers, and culinary partners. Rooms are usually compact yet stylish, and communal spaces such as bars and lounges are designed to be inviting for both guests and locals. The overall aesthetic tends toward playful, contemporary interiors that aim to reflect the character of their location while maintaining practical comfort.

Geography and operations: The brand operates across Europe, with properties in several countries and in major urban centers. It places emphasis on neighborhood integration and cultural programming, including events and partnerships that showcase local scenes. Ownership and management structures can vary by property, but 25hours hotels generally share a common ethos of local immersion, distinctive interior design, and social spaces that differentiate them from more conventional hotel chains. The approach positions the brand within the broader movement of boutique hotels that prioritize experience and place.