boutique

Boutique refers to a small, specialized retail shop that offers a carefully curated selection of goods, often focusing on fashion, jewelry, cosmetics, or artisanal products. The term is also used beyond retail to describe small, stylish accommodations or brands that emphasize a distinctive, personalized approach.

Etymology and history: From the French word boutique meaning shop or stall. In English, the term began to denote small, fashionable shops in the 19th century and became associated with independent, designer-focused stores in the 20th century. The concept expanded to include boutique hotels and brands that emphasize limited production and exclusivity.

Characteristics and business model: Boutiques typically offer a limited, thoughtfully arranged assortment rather than broad catalogs. They emphasize high-quality merchandise, expert staff, individualized service, and a unique store ambience. Prices are often higher due to curated sourcing and limited availability. Ownership is frequently independent or family-run, although some boutiques exist within larger brand groups. The emphasis is on branding, experience, and a distinctive aesthetic rather than breadth of selection.

Impact and variations: The boutique model has influenced luxury retail, arts and crafts markets, and online shopping with digital boutiques that replicate curated shopping experiences. Critics note that the focus on exclusivity can limit accessibility, while proponents point to tailor-made customer service and community identity. The term also extends to boutique hotels, referring to small properties that emphasize design, personal service, and local character.