verkkoopinto

Verkoopinto is a Dutch neologism used in marketing and sales circles to denote the process or moment of turning a prospective lead into a paying customer. It is sometimes employed to emphasize the conversion step within the sales funnel rather than the initial lead generation or final closing.

Etymology and usage: the word combines verkoop (sale) with into, reflecting a blended notion of turning something into a sale. It appears primarily in informal online glossaries, blogs, and training materials. The term is not part of standard Dutch dictionaries, and there are no widely accepted rules for its spelling or exact meaning.

Context and interpretation: as a concept, verkoopinto refers to strategies and actions aimed at moving a prospect from interest to commitment, including timing, messaging, personalization, and follow-up. Because it is not a formal term, its precise scope can vary between organizations and discussions. It is commonly discussed alongside related ideas such as the sales funnel, conversion rate optimization, and lead nurturing.

Relation to broader concepts: verkoopinto is best understood as a label for the conversion phase within the broader sales process. It complements, rather than replaces, established terms like verkoopfunnel, conversie, lead nurturing, and closing. Because of its informal status, practitioners use it to highlight the transitional moment rather than to prescribe a distinct methodology.