verkoop

Verkoop is the act of selling goods or services by a seller to a buyer, typically in exchange for money. In Dutch law and commerce, it refers to the transaction through which title or ownership passes in return for payment. The formalization is usually through a koopovereenkomst (sales contract), though the conduct of selling can occur informally.

It encompasses numerous settings: retail storefronts, wholesale, direct sales, and online platforms. The process includes setting a price, defining terms of delivery, payment terms, and after-sales arrangements, as well as promotional activities. Variants include consumer sales, business-to-business sales, and auction sales. Sales channels include physical shops, marketplaces, catalogs, and e-commerce.

Legal framework: In Dutch-speaking jurisdictions such as the Netherlands and Flanders, verkoop and related contracts are governed by civil code and consumer protection laws. These rules cover misrepresentation, liability for defects, warranty provisions, and rights of withdrawal in distance or door-to-door sales. European Union directives also shape rules on consumer rights, online purchases, and warranty standards.

Economically, sales are essential for market exchange, revenue, and employment. Businesses manage pricing, promotion, demand forecasting, and relationships with buyers and intermediaries. Sales performance is commonly measured by turnover, gross margin, conversion rates, and customer satisfaction.