võrdlusskaalat
Võrdlusskaala, meaning comparison scale in Estonian, refers to a measurement system where items or concepts are evaluated relative to each other rather than against an absolute standard. This method is commonly employed in various fields, including psychology, marketing, and education, to assess subjective qualities or preferences.
In psychology, võrdlusskaala is often used in attitude and opinion research. For instance, instead of asking
Marketing extensively utilizes võrdlusskaala to understand consumer preferences. Focus groups and surveys might present consumers with
In educational settings, võrdlusskaala can be applied to evaluate student work, such as essays or projects.