toplay

toplay is a privately held digital platform headquartered in Amsterdam, Netherlands, that specializes in providing distribution and monetization services for independent mobile game developers. Founded in 2015 by former software engineers A. van der Meer and L. Janssen, the company began as a small SDK provider and expanded into a full-service publisher network by 2018.

The core product of toplay is an integrated distribution framework that allows developers to publish their iOS, Android, and web titles through a single dashboard. The platform also supplies in-app purchase infrastructure, ad mediation, and detailed analytics. According to its public statements, the system supports more than 1,200 developers across 25 countries.

In addition to publishing services, toplay operates a data analytics hub, offering real‑time performance indicators such as daily active users, retention curves, and revenue per installed base. The business claims that its machine‑learning recommendation engine helps developers optimize ad placement and player acquisition strategies.

toplay has partnerships with major publishers like Playtika and the European Gaming Association. It participates in annual conferences such as the Game Developers Conference (GDC) and DigitalEurope to showcase its technology. In 2022, the company announced a $12 million Series B round, led by Dutch venture fund Hummingbird Investments.

The company emphasizes compliance with privacy regulations, offering GDPR‑compliant data handling and transparent data‑sharing policies. It also states a commitment to supporting diversity in the indie gaming community, hosting yearly hackathons for emerging developers.