toplay
toplay is a privately held digital platform headquartered in Amsterdam, Netherlands, that specializes in providing distribution and monetization services for independent mobile game developers. Founded in 2015 by former software engineers A. van der Meer and L. Janssen, the company began as a small SDK provider and expanded into a full-service publisher network by 2018.
The core product of toplay is an integrated distribution framework that allows developers to publish their
In addition to publishing services, toplay operates a data analytics hub, offering real‑time performance indicators such
toplay has partnerships with major publishers like Playtika and the European Gaming Association. It participates in
The company emphasizes compliance with privacy regulations, offering GDPR‑compliant data handling and transparent data‑sharing policies. It