tittarengagemang
Tittarengagemang is a concept in media analytics that describes the degree to which viewers engage with a video program or platform, not only by watching but by interacting and forming a connection with the content. It combines measures of attention (how long viewers watch) with signals of active involvement (re-watches, recommendations, watches across devices) and social or participatory actions (comments, shares, live participation). It is used to assess the overall value of content to audiences and to advertisers.
Measurement methods include telemetry from streaming services and set-top boxes (watch time, completion rate, retention curves,
In practice, tittarengagemang informs programming decisions, marketing strategies and advertising pricing. Higher engagement can indicate strong
Challenges include privacy considerations, data quality and fragmentation across platforms, and cultural or genre differences in