ticketplatforms

Ticket platforms are software systems that enable the sale, distribution, and management of event tickets. They serve event organizers, venues, and ticket retailers by creating events, controlling inventory, setting prices, processing payments, and delivering tickets to purchasers. Many platforms also support consumer marketplaces for primary and secondary sales.

Core features typically include event creation and calendar management, seating or venue maps, tiered pricing and discounts, cart and checkout, secure payment processing, and automatic ticket delivery via email or mobile wallet with barcode or QR codes. They also provide order management, refund handling, analytics, and integrations with point-of-sale, CRM, and marketing tools.

Business models vary. Organizers commonly pay service fees or per-ticket charges, and some platforms share revenue with organizers. Marketplaces or resale platforms may take commissions on secondary sales. Some providers offer subscriptions or tiered plans based on event size and features.

The market includes dedicated event-ticketing specialists as well as broader ecommerce platforms. Notable players operate globally and may provide in-house venues and official resale channels. The ecosystem also faces regulatory considerations related to consumer protection, data privacy, PCI DSS compliance, and anti-scalping rules.

Security and fraud prevention are central concerns, with features such as unique tickets, tamper-proof barcodes, identity verification, and monitoring for unusual buying patterns. Accessibility, mobile ticketing, and real-time capacity updates are increasingly emphasized.

Trends include mobile and contactless tickets, dynamic pricing, real-time inventory management, and deeper integrations with marketing and CRM systems to optimize attendance and revenue.