sportsmanagement
Sports management is the study and practice of applying business and organizational principles to the planning, administration, and development of sports, recreation, and related activities. It encompasses the management of teams, leagues, facilities, events, and governing bodies, with the aim of delivering competitive performance, financial stability, and broad participation. Professionals in this field coordinate people, resources, and policies to meet strategic objectives in sports organizations of various sizes.
Core functions include administration, operations, finance, marketing, sponsorship and media rights, ticketing, venue management, event logistics,
Subfields and settings range from professional and collegiate teams and sports leagues to national governing bodies,
Education in sports management is offered at undergraduate and graduate levels and often includes internships. Programs
The field is characterized by global competition and evolving technologies, including digital media, analytics, and sponsorship