rennommissa

Rennommissa is a neologism used in discussions of naming practices to refer to the deliberate renaming of an entity to reflect a new identity or rebranding. The term is typically applied to cases involving organizations, places, or public figures where a label is changed to signal shifted values, ownership, or branding goals, sometimes while retaining traces of the original name for recognition.

Etymology and origin are not standardized. The word appears to blend a prefix suggesting repetition or revision (re- or ren-) with a root related to naming (nom- from nomen/name) and a feminine or abstract noun ending. It emerged in online discourse in the early 21st century and has not been adopted as a formal term in established onomastic or branding literature, though it is sometimes used in pop discussions of rebranding and memory politics.

Usage and scope. Rennommissa describes both the act of renaming and the resulting name itself, emphasizing intentional identity work rather than incidental changes. It is discussed in contexts such as corporate rebranding, political or cultural renaming, and the renaming of public spaces or institutions. Critics often point to questions of authenticity, continuity, and potential erasure of historical associations, while proponents view renaming as a tool for aligning names with contemporary missions or values.

See also. Renaming, rebranding, toponymy, onomastics. Note that rennommissa remains a fringe term without formal doctrine, primarily appearing in informal analyses and online debate about how names shape perception.