rebajas

Rebajas are price reductions offered by retailers to stimulate demand and clear inventory. They occur during specific periods, most commonly seasonal end-of-season sales and clearance events, and they may apply to many categories of goods. In Spanish-speaking markets, rebajas are a familiar feature of the retail calendar, alongside other promotions like ofertas and descuentos.

The typical forms are rebajas de temporada (seasonal or end-of-season) and liquidaciones (clearance). Rebajas can occur in stores and online, and often target clothing, footwear, electronics, and home goods, though virtually any product category can be included.

Regulation varies by country but generally requires that advertised discounts reflect a genuine price reduction. In many jurisdictions, retailers must show the previous price and the discount, and the elevated price must have been in place for a minimum period before the sale. There may be additional rules on misleading advertising and minimum advertising price practices.

Impact: Rebajas affect consumer behavior by encouraging purchases and enabling bargain hunting. They support retailer inventory management and can influence market competition, but critics argue they can promote overconsumption and waste. The rise of e-commerce has extended rebajas to digital channels and global shopping.