ratefails

Ratefails is an online content genre comprising posts, videos, or images in which participants attempt to perform a task that is then evaluated or rated by others, often resulting in a humorous or cringe-worthy failure. The central premise is the gap between the intended or claimed result and the actual outcome, frequently framed as a rating on a fixed scale.

Formats commonly feature compiled clips, step-by-step attempts with on-screen scores, or social media threads where viewers are invited to rate each submission. The material typically uses a rating metric (for example, a score out of 10) and may juxtapose “before/after” or “expectation vs. reality.” The tone ranges from lighthearted to self-deprecating.

Origins and prevalence: Ratefails builds on broader fails and cringe meme traditions that emerged and evolved through the 2000s and 2010s, with communities adapting the rating element to emphasize evaluative commentary on the attempt. It has spread across meme ecosystems, frequently appearing as tags or series titles.

Platforms and audience: The genre is commonly hosted on YouTube, TikTok, Instagram, or Reddit, where creators curate submissions and solicit ratings. Audience engagement centers on comments, likes, and upvotes, with viewers contributing ratings and assessments.

Reception and critique: Ratefails are generally treated as entertainment and relatable humor. Some critiques note potential for reinforcing cringe culture or encouraging risky behavior, highlighting the importance of consent, safety, and clear labeling to maintain a responsible presentation. See also: fails, cringe, rating memes, challenge videos.