progressiva

Progressiva, in the context of hair care, refers to a family of smoothing and straightening treatments commonly called escova progressiva in Brazil. The aim is to reduce frizz, smooth the cuticle and produce a straighter, shinier look that lasts for several weeks to months, depending on hair type and maintenance.

How it works and ingredients vary by product. Treatments are typically applied to clean, towel-dried hair and sealed with heat using a flat iron. Formulations often include keratin or other smoothing agents and may rely on aldehydes or aldehyde-releasing preservatives to help seal the hair. Because of the wide range of formulas, outcomes, processing times, and durability can differ significantly between brands and salons.

Maintenance and aftercare are important for longevity. Many progressiva regimens require the use of specialized, sulfate-free shampoos and conditioners, avoidance of certain hair color services for a waiting period, and limited exposure to harsh chemicals between treatments. Hair growth and new growth will determine when a new treatment is needed.

Safety and regulation concerns have surrounded progressiva, particularly where formaldehyde or formaldehyde-releasing ingredients are used. Exposure to formaldehyde fumes can pose health risks to salon workers and clients, leading to labeling requirements, ventilation standards, and in some regions restrictions or bans on certain ingredients. Many manufacturers now market formaldehyde-free alternatives, though formulations and safety profiles still vary. Consumers should seek licensed professionals, inquire about ingredients, ensure proper ventilation, and follow aftercare recommendations.

In regional usage, progressiva is most closely associated with the Brazilian hair-care market but has been marketed and adopted in other Portuguese-speaking countries and beyond, sometimes under different brand names.