productsintrue

Productsintrue is a technology company that specializes in product authenticity, provenance, and supply-chain transparency. It offers platforms that help brands capture and publish provenance data—from raw materials to final assembly—and enables consumers to verify product claims through a web portal or mobile app. The system emphasizes tamper-evident records, verifiable timestamps, and an auditable history of events.

Founded in 2014 in San Francisco by Lina Cho and Mateo Rivera, productsintrue developed a cloud platform, an application programming interface, and a consumer verification app. Early pilots focused on fashion, electronics, and cosmetics, with additional adoption in food and personal care sectors.

The core technology combines structured data models for product events, secure identifiers such as QR codes, and optional blockchain‑backed ledgers to improve data integrity. The platform integrates with enterprise resource planning and supply‑chain management systems, while offering dashboards for brands, manufacturers, and retailers to monitor compliance and risk. For consumers, the service provides a scan‑to‑verify experience showing origin, material suppliers, manufacturing date, and sustainability metrics, subject to privacy controls.

Reception has been mixed. Proponents highlight increased transparency, anti‑counterfeiting benefits, and consumer trust, while critics raise concerns about data quality, implementation costs, and potential vendor lock‑in. productsintrue promotes open standards and collaborates with industry groups to improve interoperability.

See also: supply chain transparency, blockchain and supply chains, anti‑counterfeiting.