promotes

Promotes is the third-person singular present tense of the verb promote. It covers several related meanings, including to actively encourage or support something, to advance someone to a higher rank or position, and to publicize or advertise a product, event, or idea.

Etymology and sense development help explain its broad use. The word derives from Latin promovēre, from pro- ‘forward’ and movēre ‘to move.’ It entered English through Latin and Old French influences, accumulating a range of related senses in modern usage.

Usage and contexts vary by field. In marketing and communications, to promote a product or service means to publicize it and often to offer incentives or campaigns designed to increase demand. In politics or social advocacy, to promote a policy, reform, or cause means to advocate for its adoption or implementation. In organizational settings, to promote someone means to elevate them to a higher job title or grade, typically based on performance or seniority.

Grammar and forms: promotes is the third-person singular present form. The base form is promote; the past tense is promoted; the present participle is promoting. It is a transitive verb and requires a direct object or a complement (e.g., promote a product, promote a policy, promote an employee).

See also: promotion, promotional, promotable, promote.