publicize

Publicize is a verb in English meaning to make something public or widely known. In journalism and marketing, to publicize an issue, product, or event is to generate media coverage and public awareness.

Publicize is also the name of a software platform and company that provides public relations and media outreach services. The platform enables users to create and distribute press releases, compile and manage media contact lists, conduct targeted outreach via email, track engagement, and analyze results. It typically integrates with social networks and other marketing tools to publish content and monitor coverage.

Target users include startups, small businesses, nonprofits, and public relations agencies seeking to streamline outreach and measure impact. Publicize markets itself on automation, scalability, and cost-effective PR compared with traditional agencies. The service aims to simplify press release workflows, improve media targeting, and provide reporting that helps users assess the effectiveness of their campaigns. While experiences vary, users commonly cite time savings and clearer metrics as advantages, with potential downsides including pricing and learning curves associated with new software.