pozive
Pozive is a neologism used to describe a concise, positive invitation intended to encourage participation in events, communities, or services. The term blends positive framing with invitation messaging and is used mainly in discussions of user experience, digital marketing, and community management. As a concept, pozive emphasizes brief, actionable language, a clear next step, and, when possible, personalization.
Origins of the term are informal; it has circulated in online guides and discussions among marketers, UX
They aim to reduce friction by stating the benefit of taking part and by providing a direct
There is no single governing body or dictionary entry for pozive, and its usage varies across industries