policycommunication
Policy communication is the practice of conveying information about public policy to audiences such as the public, stakeholders, and policy implementers. It covers the development, dissemination, and interpretation of policy proposals, decisions, and outcomes in order to inform, justify, and guide action.
The aims include informing citizens about policy options, clarifying the evidence behind decisions, building legitimacy, encouraging
Key actors include government agencies, legislators, think tanks, media, civil society organizations, and community groups. Common
Approaches involve framing messages, selecting appropriate channels, and segmenting audiences while maintaining accuracy and transparency. Two-way
Evaluation uses metrics on reach, comprehension, attitudes, and behavioral outcomes, often through surveys, analytics, and stakeholder
In practice, policy communication supports policy development and implementation across domains such as health, climate, and