performativelooking
Performativelooking is a concept used to describe the practice of shaping one’s visible appearance and comportment to enact or communicate a specific social identity or role. The term blends ideas from performativity theory with the notion that looking itself can perform social work, producing the effects it signals rather than merely reflecting internal traits. In this view, appearance is an active, disciplined act that helps render a category or status into social reality.
The concept relies on insights from performance studies, sociology, and visual culture. It emphasizes that wardrobe,
Contexts and examples include professional settings where attire signals competence, influencer culture where a curated aesthetic
Implications of performativelooking include greater awareness of how identity is enacted through sight, potential empowerment through