nevertakers
Nevertakers is a term used in consumer behavior and sociological discussions to describe individuals who consistently decline offers, opportunities, or new products, opting not to participate in situations where others might engage or benefit. The label emphasizes a habitual pattern of non-participation rather than a single choice, and it is often applied in analyses of marketing, product adoption, and social participation.
Etymology and usage have evolved mainly in online discussions and some qualitative studies from the late 2010s
Characteristics commonly associated with nevertakers include risk aversion, a preference for familiar options, high sensitivity to
Critics argue that labeling individuals as nevertakers risks oversimplification and stereotyping, ignoring situational factors and temporary
See also: risk aversion, status quo bias, consumer skepticism, opt-out, non-participation.