nectarrich

nectarrich is a brand of fruit nectar beverages created by PureZest Foods and introduced in 2010. The lineup is marketed as nectar-rich products designed to offer a high fruit content with minimal processing. The brand emphasizes blending real fruit purée with water and sometimes small amounts of sugar or natural sweeteners, producing beverages thicker than typical juice.

The product range includes Mango Nectar, Peach Nectar, Pineapple-Mango Nectar, and Mixed Berry Nectar, along with occasional seasonal flavors. Several variants are labeled as no added sugar or low-calorie, using naturally derived sweeteners or highly ripe fruit to achieve sweetness.

Manufacturing uses pasteurization and standard filtration, with packaging in Tetra Pak cartons and plastic bottles ranging from 250 ml single-serve to 1-liter family sizes. The fruit content in nectarrich products is marketed as a distinguishing feature, typically higher than standard fruit drinks.

nectarrich products are distributed in major grocery chains across North America, Europe, and parts of Asia, and are available through online retailers. They are commonly positioned as a convenient breakfast beverage or a mixer for beverages and smoothies. Consumer reception has highlighted bright fruit flavors and smooth mouthfeel, while critiques have pointed to relatively high natural sugar content in some varieties.

Regulatory labeling for nectarrich varies by market, but nectarrich generally adheres to local guidelines for fruit content and claims, often distinguishing nectars from juices by fruit percentage and processing standards.