mikrotargetimist
Mikrotargetimist refers to the practice of targeting individuals or small groups with highly specific, often personalized messages, advertisements, or political content based on detailed data analysis. This approach leverages advanced digital tools, such as artificial intelligence, machine learning, and big data, to tailor communications to narrow demographics, interests, or behaviors. The term blends "microtargeting" with a critical or satirical twist, emphasizing concerns about its ethical implications, potential misuse, or unintended consequences.
Microtargeting itself involves segmenting audiences into tiny, often hyper-specific groups—such as voters based on psychographic profiles,
The term "mikrotargetimist" may also be used humorously or critically to describe someone overly obsessed with
Despite these concerns, proponents highlight the efficiency and effectiveness of microtargeting in reaching engaged audiences with