megatrend
A megatrend is a significant, long-lasting development that unfolds over decades, crosses borders, and reshapes multiple aspects of society, economies, and institutions. It differs from shorter-term trends in its scale, persistence, and potential to alter the underlying structure of economies and cultures.
Common megatrends include demographic shifts such as aging populations and urbanization, technological transformation including digitalization, artificial
These forces influence policy, business strategy, and individual behavior, guiding long-term planning, risk assessment, and investment.
Critics note that megatrends can be vague or overgeneralized and may not unfold in a uniform way