maturegreen

Maturegreen is a term used in graphic design, branding, and interior styling to describe a subset of green hues that convey maturity, stability, and ecological renewal. It denotes greens that are deeper and more muted than vivid grassy tones, sitting between olive and forest greens and often with gray or brown undertones.

The term blends “mature” with “green” and emerged in design discourse during the 2010s as designers sought colors that felt refined yet natural. It is not a standardized color name, but a descriptor used to cue certain aesthetic qualities in branding, product design, and interiors.

Color characteristics typically include low to moderate saturation with mid-range lightness. Maturegreen sits between olive and forest greens and frequently carries gray or brown undertones. In practical terms, it may be described by hue around 110–140 degrees, saturation roughly 25–40%, and lightness around 30–50%. Representative examples, used for reference rather than exact standards, include hex values such as #3A5A40, #556B2F, and #6B8E23.

Applications of maturegreen span corporate sustainability branding, eco-friendly packaging, and outdoor or workwear design, where the objective is to convey reliability, longevity, and environmental awareness. In visual design, it pairs well with warm neutrals, creams, and natural textures, while requiring attention to contrast for readability in text and UI elements.

See also: forest green, olive drab, sage green.