markedsdirektør

Markedsdirektør is a senior executive responsible for an organization’s marketing function. The role encompasses strategy development, branding, communications, market research, product marketing, and demand generation. The title is commonly used in Nordic companies and is often equivalent to Chief Marketing Officer (CMO) or Marketing Director in other contexts.

Responsibilities typically include creating and implementing the marketing strategy and annual plan, defining brand positioning and messaging, and overseeing advertising, public relations, digital marketing, and content production. The markedsdirektør manages market research and customer insights to inform go-to-market strategies and product marketing. Budget setting and allocation, performance measurement, and optimization of campaigns and channels are core duties. The role also involves managing internal marketing teams and external agencies, ensuring consistency across channels, and coordinating with sales, product, and finance to align marketing with business objectives.

Organizationally, the markedsdirektør usually sits on the executive management team and reports to the CEO or COO. In larger organizations, the position may lead a dedicated marketing department and participate in strategic decisions at the board level, while in smaller companies the role may be broader or combine with other responsibilities.

Qualifications typically include a university degree in marketing, business administration, or a related field, with significant experience in marketing leadership. Skills emphasized are strategic thinking, leadership, communication, data analytics, digital marketing proficiency, brand management, and budget oversight. Familiarity with marketing technology, such as CRM, marketing automation, and analytics tools, is common.