kysyntäjohdatus
Kysyntäjohdatus, known in English as demand forecasting or demand estimation, is the process of predicting future customer demand for a product or service. This prediction is crucial for businesses as it informs various operational decisions, including inventory management, production planning, staffing, and marketing strategies. Accurate demand forecasting helps businesses minimize costs associated with overstocking or lost sales due to stockouts.
The methodologies for demand forecasting can range from simple historical data analysis to complex statistical models
Key challenges in demand forecasting include dealing with volatility and uncertainty in the market, anticipating the