kuluttajapäättäjä
A kuluttajapäättäjä, which translates to "consumer decision-maker" in English, refers to an individual who makes purchasing decisions for themselves or their household. This term emphasizes the active role consumers play in the marketplace, going beyond simply being a passive recipient of goods and services. It encompasses the entire process from recognizing a need or desire, searching for information, evaluating alternatives, making a purchase, and engaging in post-purchase behavior.
The concept of the kuluttajapäättäjä is central to marketing and consumer behavior studies. Understanding the motivations,
The purchasing journey of a kuluttajapäättäjä is not always linear. It can involve multiple touchpoints across