kroppsskaming

Kroppsskaming is a Norwegian term that translates literally to "body shaming" and denotes the act of criticizing, mocking or demeaning a person because of their physical appearance. The word combines kropp (body) and skaming (shaming) and is used in Scandinavian languages in discussions about social behavior, media, health and equality.

Kroppsskaming can take many forms, including direct insults, unsolicited comments about weight, size, shape, skin, or clothing, cyberbullying on social media, editorial images that stigmatize certain bodies, or subtle exclusion in workplaces and schools. It may be directed at people of any age, gender, body type or disability, and often intersects with other forms of prejudice such as sexism, racism, transphobia or ageism.

Research and advocacy link kroppsskaming to negative outcomes for mental and physical health, including low self-esteem, anxiety, depression, disordered eating and avoidance of medical care. In public discourse it is discussed both as an interpersonal problem and as a structural issue, shaped by cultural norms, media representation and economic factors.

Responses to kroppsskaming include anti-bullying policies, public awareness campaigns promoting body diversity and acceptance, media guidelines, and education in schools and workplaces about respectful communication and media literacy. Medical and mental health professionals may also address its effects through supportive practices. Debates continue about the balance between free expression and protection from harassment, and about effective ways to reduce stigma while promoting healthy behaviors.