kontinuitetsstrategi
Kontinuitetsstrategi is a business strategy that involves maintaining or increasing a company's market share by building on its existing strengths and customer relationships. This approach is often contrasted with a "disruption" strategy, which involves introducing new products, services, or business models that disrupt the status quo and potentially eliminate established competitors.
In a kontinuitetsstrategi, a company focuses on refining its existing offering, expanding its customer base, and
Kontinuitetsstrategi is often used by companies in mature industries, where competition is intense and brand loyalty
While kontinuitetsstrategi can be an effective way to achieve sustained growth, it also has its limitations.
Ultimately, a suitable business strategy depends on the company's goals, resources, and market position. Companies may