disrupting

Disrupting is the act of interrupting or causing a disturbance in a process, organization, or environment. In everyday language, it can refer to interruptions in communications, schedules, or operations. In business and technology, disruption describes a transformative process in which a new entrant changes an industry by introducing innovations that create new value networks and eventually displace established players.

The term disruptive innovation, popularized by Clayton M. Christensen, describes how simpler, cheaper, or more convenient offerings can begin by serving overlooked or underserved customers and then improve to challenge incumbent products and services. This framework distinguishes disruptive innovations from sustaining innovations, which improve existing products for the same customer base.

Types of disruption commonly discussed include low-end disruption (targeting the least demanding customers with a simplified or cheaper solution) and new-market disruption (creating a market where none previously existed). Disruption can be driven by technology, business models, platforms, or regulatory shifts, and may unfold gradually or rapidly.

Impacts of disruption are mixed and context-dependent. Potential benefits include increased access, lower costs, and the emergence of new ecosystems and opportunities. Potential drawbacks include job displacement, greater market concentration, privacy and security concerns, and regulatory or social challenges. Governance, competition policy, and thoughtful integration with existing systems can influence whether disruption yields net positive outcomes.

Examples of disruptive dynamics often cited include digital platforms that reconfigure transportation, hospitality, media, and financial services, as well as innovations in cloud computing and mobile technologies. Disruption is a descriptive term for a process rather than a value judgment about its desirability.