Kontinuitetsstrategi

Kontinuitetsstrategi is a business strategy that involves maintaining or increasing a company's market share by building on its existing strengths and customer relationships. This approach is often contrasted with a "disruption" strategy, which involves introducing new products, services, or business models that disrupt the status quo and potentially eliminate established competitors.

In a kontinuitetsstrategi, a company focuses on refining its existing offering, expanding its customer base, and improving its operational efficiency. This can involve investments in marketing and sales, product development, and IT infrastructure. The goal is to maintain the company's existing market position while avoiding the risks associated with introducing unproven or untested concepts.

Kontinuitetsstrategi is often used by companies in mature industries, where competition is intense and brand loyalty is high. By focusing on what they do best, these companies can maintain a competitive edge and minimize the risks associated with disrupting their own business model.

While kontinuitetsstrategi can be an effective way to achieve sustained growth, it also has its limitations. Companies that adhere too closely to this approach may struggle to adapt to changing market conditions, technological advancements, or shifts in consumer behavior. Additionally, a kontinuitetsstrategi may not be suitable for companies facing declining market share or facing significant competition from new entrants.

Ultimately, a suitable business strategy depends on the company's goals, resources, and market position. Companies may choose to adopt elements of both kontinuitetsstrategi and disruption strategies, or they may opt for a hybrid approach that balances continuity with innovation.