konsumentlogikk
Konsumentlogikk, often translated as consumer logic, refers to the underlying reasoning and decision-making processes that drive consumer behavior. It encompasses the psychological, social, and economic factors that influence an individual's choices when purchasing goods and services. Understanding consumer logic is crucial for businesses seeking to effectively market their products and services, as it helps them anticipate needs, tailor messaging, and optimize the customer experience.
At its core, consumer logic often involves a balance between perceived value and cost. Consumers evaluate what
Different theoretical frameworks attempt to explain consumer logic, including Maslow's hierarchy of needs, prospect theory, and