kommunikationplaner

Kommunikationplaner are professionals who design and implement communication plans. They work across sectors to ensure messages reach target audiences and support organizational objectives. A kommunikationsplan describes the objectives, audiences, messaging, channel mix, timing, responsibilities, and resources; kommunikationplaner are the people who develop and carry out these plans.

They conduct audience analysis, stakeholder mapping, and situation analysis to identify opportunities and risks. They define messaging architecture and tone, and select channels such as media relations, social media, events, internal communications, and digital channels. They create calendars, allocate budgets, assign responsibilities, and establish governance for approvals. They monitor performance through KPIs like reach, engagement, message recall, website traffic, lead generation, or public sentiment, and adjust tactics accordingly.

In practice, kommunikationplaner work in public sector bodies, corporations, NGOs, and political or advocacy campaigns. They collaborate with marketing, HR, legal, ethics, and subject-matter experts, ensuring consistency and compliance with policy, branding, and regulatory requirements. The role often overlaps with strategic communications, public affairs, and crisis communication, especially when rapid response is needed.

Competence typically includes formal education in communications, public relations, marketing, or related fields; strong writing and storytelling; project management; data analysis; and proficiency with communications platforms, media monitoring, and analytics tools. The output is a documented kommunikationsplan that guides messaging, channel use, and evaluation over a defined period.