kestävyyssamalla

Kestävyyssamalla is a Finnish term that translates to "sustainability on the same" or "sustainability as well." It refers to the concept of integrating sustainability principles into existing structures, practices, or contexts, rather than creating entirely new, separate sustainable systems. This approach emphasizes making improvements and modifications to what is already in place to enhance its environmental, social, and economic viability.

The core idea behind kestävyyssamalla is to avoid the disruption and potential inefficiency of starting from scratch. Instead, it encourages a pragmatic and incremental approach to sustainability. This might involve retrofitting buildings to be more energy-efficient, adapting business models to incorporate circular economy principles, or modifying community infrastructure to be more resilient. It acknowledges that many existing systems have inherent value and potential for improvement.

This concept is often applied in fields like urban planning, business management, and technology development. For example, a city might adopt kestävyyssamalla by enhancing public transportation networks and green spaces within its current layout, rather than planning a completely new eco-city. In business, it could mean optimizing supply chains for reduced waste and emissions, or implementing fair labor practices within existing operational frameworks. The goal is to achieve sustainability without necessarily abandoning or discarding established entities, but by making them more sustainable.