julkisuusviestintä
Julkisuusviestintä, literally translated as “public communication,” refers to the systematic management of information that an organization shares with the public, stakeholders, and media. It is a subset of public relations focused on transparency, credibility and compliance with regulatory requirements. The main objective is to inform, influence perceptions and build sustained trust between the organization and its audiences.
In practice, julkisuusviestintä follows a structured workflow. First, target audiences and key messages are identified. Then,
The discipline is especially important in regulated sectors such as finance, health and energy, where inaccurate
Effective julkisuusviestintä enhances organizational reputation and mitigates crisis risks. By proactively shaping narratives, responding swiftly to