ilgilitedarik

Ilgilitedarik is a term used to describe a process framework that links consumer interest signals to procurement planning and supplier management in a data-driven way. It emphasizes aligning market demand cues with sourcing and inventory decisions to improve responsiveness and reduce waste.

Etymology: The word combines the Turkish words ilgi (interest, attention) and tedarik (procurement, supply). It emerged in Turkish business literature in the 2020s to describe a cross-functional approach that merges marketing insight with operations planning.

Concept and mechanism: The approach collects signals such as product page views, wish lists, abandoned carts, search queries, and social sentiment. These signals are analyzed to generate demand indicators, which are then fed into procurement workflows to adjust order quantities, timing, and supplier engagement. The aim is to translate customer interest into actionable sourcing decisions while maintaining supply chain stability.

Implementation: Implementing ilgilitedarik requires integration between analytics platforms, enterprise resource planning systems, and supplier portals. It commonly uses demand sensing, scenario planning, and real-time alerting to support dynamic replenishment, lead-time negotiation, and capacity alignment with anticipated demand.

Applications: The concept is applied by e-commerce platforms, distributors, and manufacturers seeking to reduce stockouts and overstocks. It is used to improve supplier collaboration, optimize replenishment cycles, and tailor procurement strategies to evolving consumer interest patterns.

Limitations and considerations: Effectiveness depends on data quality, privacy governance, and the correct interpretation of interest signals. It can be sensitive to sudden external events and seasonal shifts, requiring robust governance, change management, and ongoing evaluation of models and thresholds.

See also: demand forecasting; data-driven supply chain; consumer analytics; just-in-time inventory.