ideointivaiheen
Ideointivaihe, or ideation phase, is a stage in innovation management and product development where teams generate and explore a broad set of ideas to address a defined problem or opportunity. In Finnish practice, it follows problem framing and precedes concept evaluation and development. The phase emphasizes divergent thinking, collaboration, and rapid exploration rather than immediate implementation.
Purpose and scope: The objective is to widen the potential solutions, capture diverse viewpoints, and identify
Process and methods: Ideointivaihe is typically conducted through structured sessions and workshops. Common techniques include brainstorming,
Outputs: The phase yields a set of ideas and concept sketches, user scenarios, potential value propositions,
Relation to other phases: Ideointivaihe feeds into concept evaluation, prototyping, and development, and is informed by
Challenges and considerations: Common pitfalls include groupthink, premature judging, scope creep, or lack of stakeholder buy-in.