guestdriven
Guestdriven is a term used to describe an approach in which the experiences and preferences of guests guide decisions across product design, service delivery, and operations. While most commonly discussed in hospitality contexts such as hotels and restaurants, guestdriven ideas have also gained traction in retail and platform services, where guest input can shape offerings, interfaces, and workflows. The core premise is to treat guests not only as customers but as central stakeholders whose feedback, behavior, and outcomes steer strategy.
Practically, guestdriven practice involves establishing continuous feedback loops—through surveys, reviews, post-visit interviews, and real-time service cues—and
Applications vary by sector but share a common goal: align offerings with what guests value most. In
See also: guest experience, customer-centric design, service design, user experience.