giverbasen
Giverbasen is a term used in Norwegian and related contexts to refer to a donor base, i.e., a database containing information about current and potential donors used by non-profit organizations to manage fundraising and engagement. It typically includes donor contact details, giving history, preferences, engagement data, event attendance, and communications. Organizations use giverbasen to segment supporters, tailor outreach, forecast revenue, and measure donor loyalty. The data is usually stored in donor management systems or CRM platforms and may be integrated with payment processors and campaign tools. Key features include audience segmentation, donation tracking, communication scheduling, and reporting.
Because it contains personal information, giverbasen is subject to privacy and data-protection rules. Organizations implement consent
The term is more common in Scandinavian fundraising literature; in English, the equivalent term “donor base”