fargetema
Fargetema is a term used in media studies and cultural analysis to describe a phenomenon in which a work is presented as addressing a specific, authentic theme, but the treatment is shallow, superficial, or misaligned with the claimed theme. The term signals a contrast between outward thematic packaging and underlying content, intent, or values.
Etymology and usage: The word fargetema appears to be a neologism formed from elements of "fake" and
Key characteristics include: explicit presentation of a theme in marketing or framing; reliance on visual motifs
Applications and critiques: Scholars discuss fargetema in media literacy and ethics, arguing it can distort public
See also: fake branding, media literacy, authenticity in media.