einegatiivista
Einegatiivista is a term used in linguistic and media studies to describe a discourse style that minimizes negation and emphasizes positive framing. The word is a Finnish compound formed from ei (not) and negatiivista (negative) with the suffix -ista, and is generally translated as "non-negativity" or "the practice of avoiding negative language." The concept refers to the deliberate shaping of statements to foreground benefits, opportunities, or solutions rather than problems, risks, or failures.
In usage, einegatiivista framing appears in political communication, journalism, marketing, and online discourse. Analysts examine sentence
Examples offered by scholars typically describe press releases or policy briefings that stress positive outcomes while
Origins and reception: The term appears in Finnish-language discussions from the 2010s onward and remains primarily